Analysis by the Legislative Reference Bureau
Engrossment information:
The text of Engrossed 2009 Assembly Bill 447, as passed by the assembly on
February 16, 2010, consists of the following documents adopted in the assembly on
February 16, 2010: Assembly Substitute Amendment 1 as affected by Assembly
Amendment 2. The text also includes the February 10, 2010, chief clerk's correction
to the substitute amendment.
Content of Engrossed 2009 Assembly Bill 447:
Under current law, a lender other than a bank, savings bank, savings and loan
association, or credit union generally must obtain a license from the Division of
Banking (division) in the Department of Financial Institutions (DFI) to assess a

finance charge greater than 18 percent per year. This type of lender is generally
referred to as a "licensed lender." Current law also contains numerous provisions
regulating consumer loans, which are generally loans of $25,000 or less made to
individuals for personal, family, or household purposes.
This bill prohibits a licensed lender from making or offering a motor vehicle title
loan. The bill defines "motor vehicle title loan" as a loan of $25,000 or less to a
borrower that is, or is to be, secured by a nonpurchase money security interest in the
borrower's motor vehicle. Under the bill, a "borrower" is an individual who obtains
or seeks to obtain a motor vehicle title loan for personal, family, or household
purposes.
This bill also creates certain requirements applicable to payday loan
transactions. Under the bill, a "payday loan provider" is a licensed lender that makes
payday loans. A "payday loan" is a transaction between an individual with an
account at a financial establishment and the payday loan provider in which the
provider agrees to either: 1) accept from the individual one or more checks, hold the
checks for a period of time before negotiating them, and, before negotiating the
checks, loan the individual an agreed amount for a term of 90 days or less; or 2) accept
the individual's authorization to initiate one or more electronic fund transfers (EFTs)
from the individual's account, wait for a period of time before initiating the EFTs,
and, before initiating the EFTs, loan the individual an agreed amount for a term of
90 days or less. The foregoing definitions apply regardless of whether a payday loan
provider is physically located in this state.
The bill imposes certain restrictions on payday loans. The bill prohibits a
payday loan provider from making a payday loan that exceeds, in principal amount,
interest, and all other fees and charges, $600 or 35 percent of the applicant's gross
biweekly income, whichever is less. The bill does not otherwise affect the amount of
interest that a payday loan provider charges, as long as the provider complies with
the foregoing prohibition. In addition, the bill prohibits a payday loan provider from
making a payday loan to an applicant who is liable for repayment on a payday loan
made by another payday loan provider. A payday loan provider also may not make
a payday loan if less than 24 hours have elapsed since the applicant repaid another
payday loan in full or, if certain repayment requirements that are described below
apply, less than one pay period of an applicant has elapsed since the applicant repaid
the loan in full under those requirements. The bill also prohibits a payday loan
provider from rolling over a payday loan that it has made to an individual. The bill
defines "roll over" as the refinancing, renewal, amendment, or extension of a payday
loan beyond its original maturity date, including the consolidation of payday loans
and any transaction in which a payday loan is repaid with the proceeds of another
payday loan made by the same payday loan provider.
In addition, the bill provides that a payday loan may not accrue interest after
the loan maturity date and may not include any penalty arising from the customer's
prepayment, default, or late payment except that a payday loan provider may charge
a fee not to exceed $15 if the customer's payment method is dishonored for
insufficient funds. A payday loan provider may present a customer's check for
payment, or initiate an EFT from the customer's account, only once. A payday loan

provider may not accept from a customer a check or authorization to initiate an EFT
if the amount of the check or authorization exceeds the limit for principal, interest,
and fees and charges described above. In addition, a customer has a right to rescind
a payday loan, without incurring any fee, by returning the payday loan proceeds to
the payday loan provider by the close of business on the next business day after the
payday loan is made or by 5 p.m. on the next business day, if the place of business
is open 24 hours. Also, if a customer fails to repay a payday loan in full at the end
of the loan term, the payday loan provider must offer the customer the opportunity
to repay the outstanding balance in four equal installments with due dates
coinciding with the customer's pay period schedule. However, if a payday loan
provider makes such an offer to a customer, then, for 12 months following the offer,
no payday loan provider, including the payday loan provider making the offer, is
required to make another offer to the customer. A payday loan provider may not
impose any penalty on a customer who repays a loan in such a manner.
The bill also requires the division to develop and administer a database that
provides payday loan providers with real-time access, through an Internet
connection, to all payday loan information necessary for payday loan providers to
comply with the requirements of the bill. The division is also allowed to contract for
the development or administration of the database. The database must assign a
unique identification number for each customer that must be used each time the
customer enters into a payday loan transaction. Customer identification numbers
may not be based on social security numbers. Each time that a payday loan provider
enters into a payday loan transaction with a customer, the payday loan provider
must submit certain information about the customer and the loan to the database.
Also, a payday loan provider must submit information when a repayment offer
described above is made or a payday loan is paid in full. The division must, by rule,
impose a fee each time a payday loan provider submits data to the database. DFI
must use the fees to pay for the development and administration of the database and
to promote financial literacy. The bill allows a payday loan provider to rely on the
information contained in the database as accurate, and provides that a payday loan
provider is not subject to any penalty or liability for relying on inaccurate
information contained in the database. In addition, information maintained in the
database is not subject to inspection or copying under the open records law. Also, if
the division contracts for development or administration of the database, the
contract must ensure the confidentiality of information in the database.
The bill also does the following:
1. Requires a payday loan provider, before entering into a payday loan, to
disclose to the applicant the total amount of all fees and costs, in dollars, and the
annual percentage rate, to be paid by the applicant assuming that the loan is paid
in full at the end of the loan term and to make other disclosures regarding the
requirements of this bill.
2. Requires the division to develop written materials about payday loans and
the payday loan industry. A payday loan provider must provider the materials to an
applicant when making the disclosures described above.

3. Requires payday loan providers to make annual reports about their business
to the division.
4. Prohibits a payday loan provider or database contractor from selling or, with
certain exceptions, providing to any person information about customers and payday
loans made to customers.
5. Allows a customer to bring an action against a payday loan provider who
makes a payday loan that violates the bill. In such an action, the customer may
obtain an amount equal to twice the interest, fees, and charges charged for the loan,
or the actual damages, whichever is greater, as well as costs and attorney fees.
6. Provides that whoever violates the bill is subject to a criminal fine of not less
than $500 nor more than $1,000, imprisonment for not more than 6 months, or both.
7. Requires any licensed lender, upon making a loan for a term of more than
90 days, to report the loan to a credit reporting agency, which is referred to as a
consumer reporting agency under federal law.
8. Prohibits a licensed lender from requiring a schedule of payments by a
borrower under which: 1) any one payment is not equal or substantially equal to all
other payments; or 2) the intervals between any consecutive payments differ
substantially.
The people of the state of Wisconsin, represented in senate and assembly, do
enact as follows:
AB447-engrossed, s. 1 1Section 1. 20.144 (1) (g) of the statutes is amended to read:
AB447-engrossed,4,102 20.144 (1) (g) General program operations. The amounts in the schedule for
3the general program operations of the department of financial institutions. Except
4as provided in pars. (a), (h), (i), (j), and (u), all moneys received by the department,
5other than by the office of credit unions and the division of banking, and 88% of all
6moneys received by the department's division of banking shall be credited to this
7appropriation, but any balance at the close of a fiscal year under this appropriation
8shall lapse to the general fund. Annually, $200,000 of the amounts received under
9this appropriation account shall be transferred to the appropriation account under
10s. 20.575 (1) (g).
AB447-engrossed, s. 2 11Section 2. 20.144 (1) (j) of the statutes is created to read:
AB447-engrossed,5,4
120.144 (1) (j) Payday loan database and financial literacy. All moneys received
2under s. 138.14 (8) (e), for developing and administering, or contracting for the
3development and administration of, the database under s. 138.14 (8) and for
4promoting financial literacy.
AB447-engrossed, s. 3 5Section 3. 138.09 (8) (f) of the statutes is created to read:
AB447-engrossed,5,76 138.09 (8) (f) When making a payday loan, as defined in s. 138.14 (1) (g), comply
7with s. 138.14 and rules promulgated under s. 138.14.
AB447-engrossed, s. 4 8Section 4. 138.09 (8) (g) of the statutes is created to read:
AB447-engrossed,5,109 138.09 (8) (g) Upon making a loan for a term of more than 90 days, report the
10loan to a consumer reporting agency, as defined in 15 USC 1681a (f).
AB447-engrossed, s. 5 11Section 5. 138.09 (8) (h) of the statutes is created to read:
AB447-engrossed,5,1512 138.09 (8) (h) Make no loan which requires a schedule of payments by a
13borrower under which any one payment is not equal or substantially equal to all
14other payments, or under which the intervals between any consecutive payments
15differ substantially.
AB447-engrossed, s. 6 16Section 6. 138.14 of the statutes is created to read:
AB447-engrossed,5,17 17138.14 Payday loan providers. (1) Definitions. In this section:
AB447-engrossed,5,1818 (a) "Applicant" means an individual who seeks to obtain a payday loan.
AB447-engrossed,5,1919 (b) "Check" has the meaning given in s. 403.104 (6).
AB447-engrossed,5,2120 (c) "Customer" means an individual who enters into a payday loan with a
21payday loan provider.
AB447-engrossed,5,2322 (d) "Division" means the division of banking in the department of financial
23institutions.
AB447-engrossed,6,3
1(e) "Financial establishment" means any organization that is authorized to do
2business under state or federal law and that holds a demand deposit, savings deposit,
3or other asset account belonging to an individual.
AB447-engrossed,6,44 (f) "Organization" has the meaning given in s. 19.42 (11).
AB447-engrossed,6,55 (g) "Payday loan" means any of the following:
AB447-engrossed,6,126 1. A transaction between an individual with an account at a financial
7establishment and another person, including a person who is not physically located
8in this state, in which the person agrees to accept from the individual one or more
9checks, to hold the check or checks for a period of time before negotiating or
10presenting the check or checks for payment, and to loan to the individual, for a term
11of 90 days or less, before negotiating or presenting the check or checks for payment,
12an amount that is agreed to by the individual.
AB447-engrossed,6,1913 2. A transaction between an individual with an account at a financial
14establishment and another person, including a person who is not physically located
15in this state, in which the person agrees to accept the individual's authorization to
16initiate one or more electronic fund transfers from the account, to wait a period of
17time before initiating the electronic fund transfer or transfers, and to loan to the
18individual, for a term of 90 days or less, before initiating the electronic fund transfer
19or transfers, an amount that is agreed to by the individual.
AB447-engrossed,6,2120 (h) "Payday loan provider" means a person who is required to be licensed under
21s. 138.09 and who makes payday loans.
AB447-engrossed,7,222 (i) "Rollover" or "rolled over" means the refinancing, renewal, amendment, or
23extension of a payday loan beyond its original date of maturity. "Rollover" or "rolled
24over" includes the consolidation of payday loans and any transaction in which a

1payday loan is repaid with the proceeds of another payday loan made by the same
2payday loan provider.
AB447-engrossed,7,5 3(2) Disclosure requirements. (a) Before any payday loan provider enters into
4a payday loan with an applicant, the payday loan provider shall do all of the
5following:
AB447-engrossed,7,86 1. Disclose to the applicant the total amount of all fees and costs, in dollars, to
7be paid by the applicant for the loan assuming that the loan is paid in full at the end
8of the loan term.
AB447-engrossed,7,109 2. Disclose to the applicant the annual percentage rate to be paid by the
10applicant on the loan assuming that the loan is paid in full at the end of the loan term.
AB447-engrossed,7,1211 3. Provide to the applicant a copy of the written informational materials
12specified in sub. (4).
AB447-engrossed,7,1413 4. Disclose to the applicant that he or she has the right to rescind the loan
14transaction as provided in sub. (6).
AB447-engrossed,7,1615 5. Disclose to the applicant the service charge that may apply under sub. (3)
16(g).
AB447-engrossed,7,1817 6. Disclose to the applicant the payment requirements that may apply under
18sub. (7) (a) if the loan is not paid in full at the end of the loan term.
AB447-engrossed,7,2019 (b) A payday loan provider shall retain, for at least 3 years after the origination
20date of any payday loan, a record of compliance with par. (a) with respect to the loan.
AB447-engrossed,7,23 21(3) Loan restrictions. (a) No payday loan provider may make a payday loan
22that exceeds, in principal amount, interest, and all other fees and charges, $600 or
2335 percent of the applicant's gross biweekly income, whichever is less.
AB447-engrossed,8,524 (b) No payday loan provider may make a payday loan to individual who is liable
25for repayment of any amount on a payday loan made by another payday loan

1provider. No payday loan provider may make a payday loan to an individual if less
2than 24 hours have elapsed since the individual repaid another payday loan in full
3or, if repayment is subject to sub. (7) (a), if less than a time period equal to the
4applicant's pay period has elapsed since the individual repaid the loan in full under
5sub. (7) (a).
AB447-engrossed,8,76 (c) No payday loan provider may require the payment of any interest on a
7payday loan that accrues after the original maturity date of the payday loan.
AB447-engrossed,8,108 (d) Except as provided in par. (g), no payday loan provider may impose any
9penalty on a customer arising from the customer's prepayment of or default or late
10payment on a payday loan, including any payment under sub. (7) (a).
AB447-engrossed,8,1311 (e) No payday loan provider may accept from a customer a check or
12authorization to initiate an electronic fund transfer if the amount of the check or
13authorization exceeds the amount specified in par. (a).
AB447-engrossed,8,1414 (f) A payday loan provider may not rollover a payday loan.
AB447-engrossed,8,2115 (g) A payday loan provider may present a customer's check for payment no
16more than once. For each customer authorization to initiate an electronic fund
17transfer from the customer's account, a payday loan provider may initiate an
18electronic fund transfer no more than once. The only charge that a payday loan
19provider may impose for dishonor of a customer's check or denial of the payday loan
20provider's instruction to execute an electronic fund transfer is a service charge that
21does not exceed $15.
AB447-engrossed,9,2 22(4) Informational materials. (a) The division shall develop written
23informational materials on payday loans and the payday loan industry. These
24informational materials shall be designed to educate individuals regarding the

1operation and potential costs of payday loans and of other options for borrowing
2funds that may be available.
AB447-engrossed,9,63 (b) The informational materials under par. (a) shall include a clear and
4conspicuous notice that a payday loan is not intended to meet long-term financial
5needs and that a payday loan applicant should use a payday loan only to provide
6funds in a financial emergency.
AB447-engrossed,9,97 (c) The informational materials under par. (a) shall include all of the following
8information, based upon aggregated information from reports submitted under sub.
9(5) for the most recent reporting period:
AB447-engrossed,9,1010 1. The average annual percentage rate for payday loans.
AB447-engrossed,9,1211 2. The percentage of customers originating payday loans who defaulted on the
12loan.
AB447-engrossed,9,1413 3. The percentage of customers originating payday loans whose payment
14method was dishonored or denied for insufficient funds.
AB447-engrossed,9,1615 4. The percentage of customers originating payday loans that resulted in
16repayment under sub. (7) (a).
AB447-engrossed,9,2017 (d) The informational materials under par. (a) shall include a summary of all
18actions that the payday loan provider may take against a payday loan customer if
19the customer defaults on the payday loan or if the customer's check or electronic fund
20transfer is dishonored or denied for insufficient funds.
AB447-engrossed,9,2221 (e) The division shall annually update the informational materials under par.
22(a), based upon the division's analysis of reports received under sub. (5).
AB447-engrossed,9,2523 (f) The division shall make copies of the informational materials under par. (a)
24available, upon request, to payday loan providers and to the public, including
25making these informational materials available on the Internet site of the

1department of financial institutions. The division may charge payday loan providers
2a reasonable fee for printed copies of informational materials supplied under this
3paragraph.
AB447-engrossed,10,16 4(5) Reporting and record keeping. (a) On or before March 15 of each year,
5every payday loan provider shall make an annual report to the division. The report
6shall cover business relating to payday loans made by the payday loan provider
7during the preceding calendar year and shall include any relevant information
8required by the division. The report shall be made upon forms prescribed by the
9division and shall be signed and verified by the oath or affirmation of the payday loan
10provider if an individual, one of the partners if a partnership, a member or manager
11if a limited liability company, or an officer of the corporation or association if a
12corporation or association. A payday loan provider may include the information
13required to be reported under this subsection in the payday loan provider's report
14under s. 138.09 (3) (f), if the information required under this subsection is stated
15separately in the report from information relating to the payday loan provider's other
16business.
AB447-engrossed,10,1817 (b) The division shall require that the report under par. (a) include, for the
18applicable reporting period, all of the following aggregated information:
AB447-engrossed,10,1919 1. The number of payday loans originated by the payday loan provider.
AB447-engrossed,10,2120 2. The average of the total amount of all fees and costs, in dollars, and the
21average loan term, for all payday loans of the payday loan provider.
AB447-engrossed,10,2322 3. Based upon the information specified in subd. 2., the average annual
23percentage rate for all payday loans of the payday loan provider.
AB447-engrossed,10,2524 4. The number of payday loans originated by the payday loan provider that
25resulted in repayment under sub. (7) (a).
AB447-engrossed,11,2
15. The number of payday loans originated by the payday loan provider that
2resulted in default on the loan by the customer.
AB447-engrossed,11,83 6. The number of payday loans originated by the payday loan provider on which
4the customer's payment method was dishonored or denied because the customer's
5check was drawn on, or the customer's authorization to initiate an electronic fund
6transfer was from, an account at a financial establishment containing insufficient
7funds when the check was presented for payment or the electronic fund transfer was
8initiated.
AB447-engrossed,11,14 9(6) Rescission. A customer may rescind a payday loan, before the close of
10business on the next day of business after the loan is made, or, if the place of business
11where the loan is made is open 24 hours, before 5 p.m. on the next day of business
12after the loan is made, by returning to the payday loan provider the proceeds of the
13payday loan. The payday loan provider may not charge the customer any fee for
14rescinding the payday loan as provided in this subsection.
AB447-engrossed,11,19 15(7) Repayment after term of loan. (a) Except as provided in par. (b), if a
16customer fails to repay a payday loan in full at the end of the loan term, the payday
17loan provider shall offer the customer the opportunity to repay the outstanding
18balance of the loan in four equal installments with due dates coinciding with the
19customer's pay period schedule.
AB447-engrossed,11,2420 (b) If a payday loan provider offers a customer the opportunity to make
21repayment under par. (a), then, during the 12-month period following the offer, no
22payday loan provider, including the payday loan provider making the offer, is
23required to offer the customer another opportunity to repay a payday loan under par.
24(a).
AB447-engrossed,12,10
1(8) Database. (a) The division shall develop and administer, or contract for the
2development and administration of, a database that provides payday loan providers
3with real-time access, through an Internet connection, to all payday loan
4information necessary for payday loan providers to comply with this section. The
5database shall assign a unique identification number for each customer that shall
6be used each time the customer enters into a payday loan transaction. A customer
7identification number may not be based on a customer's social security number. The
8database shall also assign a unique identifying transaction number for each payday
9loan transaction that is entered into the database by a payday loan provider under
10par. (b).
AB447-engrossed,12,1411 (b) At the time a payday loan provider enters into a payday loan transaction
12with a customer, the payday loan provider shall submit to the database under par.
13(a), in the form and manner prescribed by the division, information relating to the
14payday loan, including all of the following:
AB447-engrossed,12,1515 1. The customer's name and address.
AB447-engrossed,12,1616 2. The customer's identification number that is assigned by the database.
AB447-engrossed,12,1817 3. The principal amount, interest, and all other fees and charges for the payday
18loan.
AB447-engrossed,12,1919 4. The date on which the payday loan agreement is signed.
AB447-engrossed,12,2020 5. The date of maturity of the payday loan.
AB447-engrossed,12,2121 6. The customer's pay period.
AB447-engrossed,12,2422 7. Any other information required by the division by rule, except that the
23division may not require the submission of, and a payday loan provider may not
24submit, a customer's financial establishment account or routing numbers.
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